Boosting Facebook posts can significantly expand your reach beyond your current followers. But to get the most out of this feature, you need to choose the right goal.
Here's how to do it:
Understanding Facebook Boost Goals
When setting up a boosted post, Facebook offers several goal options:
Messages
Engagement
Video views
Website visitors
Leads
Calls
Your chosen goal determines how Facebook optimizes your post's distribution and how you'll measure success.
Selecting a S.M.A.R.T. Goal
To choose the most effective goal, use the S.M.A.R.T. framework:
Specific: Define exactly what you want to achieve.
Measurable: Ensure you can track your results.
Attainable: Set realistic targets.
Relevant: Align with your business objectives and audience needs.
Timely: Set a clear timeframe for your goal.
Matching Goals to Business Objectives
Consider these scenarios:
Increase brand awareness: Choose 'Engagement' or 'Video views'
Drive website traffic: Select 'Website visitors'
Generate leads: Opt for 'Leads' or 'Messages'
Boost sales: Pick 'Website visitors' (if you have an online store)
Improve customer service: Choose 'Messages' or 'Calls'
Tips for Goal Selection
Analyze past performance to set realistic targets
Consider your content type (e.g., 'Video views' for video content)
Think about your audience's stage in the customer journey
Align with your overall marketing strategy
Measuring Success
After your boost ends, review your results against your chosen goal. Use these insights to refine your strategy for future boosts.
Remember, the right goal can make a significant difference in your boosted post's performance. Take time to consider your objectives carefully before launching your campaign.
Need help choosing the right goal for your Facebook boosted posts? Contact our support team at support@getarrow.ai or use the chat icon on the lower right of your screen.