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Conquer Social Media with the 5-1-1 Rule: Your Key to Consistent Engagement
Conquer Social Media with the 5-1-1 Rule: Your Key to Consistent Engagement

Learn how to mix curated, original, and promotional posts to boost your online presence and overcome time constraints.

Neil G avatar
Written by Neil G
Updated over a month ago

Why Consistency is a Challenge

Top reasons people struggle with regular social media posting:

  1. Time constraints

  2. Competing priorities

  3. Busy schedules

  4. Constant demands

  5. Difficulty balancing tasks

The 5-1-1 Rule: Your Solution for Balanced Content

This strategy helps maintain an engaging presence without over-promoting. Here's the breakdown:

5 - Curated Content Pieces

  • Share relevant, valuable content from industry sources

  • Demonstrate awareness of trends

  • Provide value to your network

1 - Original Content Piece

  • Create your own article, blog post, video, or infographic

  • Showcase your expertise

  • Build your personal brand

1 - Promotional Content Piece

  • Highlight your products, services, or achievements

  • Share updates about your work

  • Avoid excessive self-promotion

Benefits of the 5-1-1 Rule:

  • Creates a well-rounded content strategy

  • Offers value to your audience

  • Establishes your expertise

  • Promotes your activities strategically

  • Maintains audience interest

Tips for Success:

  • Schedule your content in advance

  • Use content curation tools

  • Engage with your audience through comments and discussions

  • Adapt the rule to fit your specific industry and audience needs

By implementing the 5-1-1 rule, you can overcome time constraints and create a consistent, engaging social media presence that resonates with your audience and supports your professional goals.


Need help implementing the 5-1-1 rule for your social media strategy? Contact our support team at support@getarrow.ai or use the chat icon on the lower right of your screen.

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