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Optimize Your Facebook Business Page: A Complete SEO Guide
Optimize Your Facebook Business Page: A Complete SEO Guide

Learn how to optimize your Facebook Business Page for better visibility in searches, with step-by-step instructions and proven strategies

Neil G avatar
Written by Neil G
Updated this week

Facebook SEO helps your business page appear more often in Facebook searches and news feeds. Here's how to improve your page's visibility and reach more potential customers.

Set Up Your Page for Search Success

  1. Check Your Search Settings

    • Go to Page Settings > How People Find and Contact You

    • Enable search engine visibility to appear in Google results

  2. Name Your Page Strategically

    • Include your main keyword naturally (e.g., "ABC Flower Shop NYC")

    • Keep it simple and authentic

    • Avoid keyword stuffing

    • Note: You can only change your name once every 60 days

  3. Write an Effective Bio

    • Use your 101 characters wisely

    • Include location and key services

    • Focus on your main keywords

    • Example: "Award-winning flower shop in NYC. Wedding bouquets, event arrangements, same-day delivery"

Complete Your Business Details

Add all relevant information:

  • Business hours

  • Complete address

  • Phone number

  • Email

  • Website link

  • Services

  • Price range

  • Business categories (up to 3)

Create Search-Friendly Content

Post content that helps you rank:

  • Share updates regularly (3-5 times per week)

  • Use relevant keywords naturally in posts

  • Add location tags when applicable

  • Include 1-3 targeted hashtags per post

  • Optimize images with descriptive captions and alt text

Boost Your Local Visibility

Make your page stand out locally:

  • Keep business details consistent across all online platforms

  • Add geographic tags to posts

  • Encourage customer reviews and respond to them

  • Build local partnerships and cross-promote

Track Your Success

Monitor these metrics:

  • Page reach

  • Post engagement

  • Search appearances

  • Profile visits

  • Customer actions (clicks, calls, messages)

Quick Tips

  • Respond promptly to messages and comments

  • Post at optimal times when your audience is active

  • Use high-quality visuals

  • Include clear calls to action

  • Keep your branding consistent


Need more help optimizing your Facebook presence? Contact our support team at support@getarrow.ai or click the chat icon at the bottom right of your screen.

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