Facebook SEO helps your business page appear more often in Facebook searches and news feeds. Here's how to improve your page's visibility and reach more potential customers.
Set Up Your Page for Search Success
Check Your Search Settings
Go to Page Settings > How People Find and Contact You
Enable search engine visibility to appear in Google results
Name Your Page Strategically
Include your main keyword naturally (e.g., "ABC Flower Shop NYC")
Keep it simple and authentic
Avoid keyword stuffing
Note: You can only change your name once every 60 days
Write an Effective Bio
Use your 101 characters wisely
Include location and key services
Focus on your main keywords
Example: "Award-winning flower shop in NYC. Wedding bouquets, event arrangements, same-day delivery"
Complete Your Business Details
Add all relevant information:
Business hours
Complete address
Phone number
Email
Website link
Services
Price range
Business categories (up to 3)
Create Search-Friendly Content
Post content that helps you rank:
Share updates regularly (3-5 times per week)
Use relevant keywords naturally in posts
Add location tags when applicable
Include 1-3 targeted hashtags per post
Optimize images with descriptive captions and alt text
Boost Your Local Visibility
Make your page stand out locally:
Keep business details consistent across all online platforms
Add geographic tags to posts
Encourage customer reviews and respond to them
Build local partnerships and cross-promote
Track Your Success
Monitor these metrics:
Page reach
Post engagement
Search appearances
Profile visits
Customer actions (clicks, calls, messages)
Quick Tips
Respond promptly to messages and comments
Post at optimal times when your audience is active
Use high-quality visuals
Include clear calls to action
Keep your branding consistent
Need more help optimizing your Facebook presence? Contact our support team at support@getarrow.ai or click the chat icon at the bottom right of your screen.