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Understanding the SEO Process: A Simple Guide
Understanding the SEO Process: A Simple Guide

Learn the five core steps of SEO and how to implement them effectively.

Neil G avatar
Written by Neil G
Updated over a week ago

Learn the five essential steps of SEO and how long each takes. This guide shows you exactly what to do, from keyword research to measuring results.

Keyword Research (1-2 weeks)

Find what your audience searches for:

  • Use tools like Google Trends to spot popular search terms

  • Pick keywords that match your content goals

  • Focus on terms with clear search intent

  • Build a keyword list for your content plan

On-Page Optimization (1-4 weeks)

Make your content work for readers and search engines:

  • Add relevant internal links between pages

  • Write clear, readable content

  • Structure your titles and headings logically

  • Include keywords naturally in your text

  • Optimize meta descriptions and title tags

Technical SEO (2-4 weeks)

Fix technical elements that affect rankings:

  • Test your site speed

  • Check mobile compatibility

  • Fix broken links

  • Set up HTTPS security

  • Create a clear site structure

Link Building (1-6 months)

Build authority through quality backlinks:

  • Create valuable, shareable content

  • Write guest posts for industry sites

  • Make original research and guides

  • Connect with others in your field

  • Focus on relevant, reputable sites

Track and Improve

Monitor your progress:

  • Use Google Analytics to track traffic

  • Check rankings for target keywords

  • Review page performance

  • Update underperforming content

  • Test different approaches

Timeline and Tips

Start with keyword research and on-page optimization while fixing technical issues. Link building takes longer but brings lasting results. Keep tracking and improving your efforts.


Need help with your SEO strategy? Contact our support team at support@getarrow.ai or use the chat icon in the lower right corner.

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